Due to its aesthetically pleasing visual theme, Instagram has become everyone’s favorite social media platform. With 2 billion active users across the globe, it’s high time to get serious about creating an impactful Instagram strategy.
In other words, your brand will lag the competition if you fail to develop a powerful Instagram strategy. With a myriad of new features and updated algorithms on Instagram, you may find it hard to attract customers. But let us tell you that you are not alone.
There are several ways to create a picture-perfect strategy for your Instagram. For your convenience, we have curated a list of some actionable ways to give your brand the visibility and attention it deserves. So, let’s dive in!
Optimize Your Instagram Profile
It is essential to optimize your Instagram profile for your business and target audience. Make sure that your profile reflects your brand’s story. Another important aspect is to keep your Instagram bio informative and interesting. It should not be too formal; otherwise, you will fail to attract new followers.
It is important to ensure Instagram reaches those users who are likely to gain value from your content. Your bio should show what type of content users can expect from you if they follow you.
Focus on Building an Aesthetic Feed
Before getting started with Instagram marketing, you need to focus on creating an aesthetically pleasing profile. This is an essential step that businesses cannot afford to miss.
As Instagram is a visual platform, the colors, styles, and graphics matter. When it comes to online shopping, product images and videos can make a great contribution to your sales. In addition to that, consider paying attention to the tone and style of your brand. Try to make the tone of your brand more human so that your audience can relate to your content.
No idea what kind of content you should post on Instagram? Here’s a list of some ideas for you:
Behind-the-scenes posts: Give your Instagram followers a look at the manufacturing or order dispatching process. You could also give them an office or storefront tour.
Regrams: If a customer has posted a review about your product, consider reposting it on your feed. Reviews always seem authentic and compelling.
Quotes and text images: It’s essential to play with words to create visually appealing content for your followers.
Educational/Instructional posts: You could also motivate the audience to invest in your product. you can do this by demonstrating and teaching them how to use your product properly so it’s fully utilized.
Videos: Creating relatable videos is another great way to keep the followers engaged. If the video is longer than 1 minute, you could post an IGTV.
Use Hashtags Smartly
Hashtags are a great way to increase the visibility of your brand. Instagram lets you use up to 30 hashtags in a single post. But it is not a good idea to use all the hashtags.
It is ideal to use between 5 and 8 hashtags for each post. If you use more than that, it is going to feel like hashtag stuffing. You need to know that a spammy post could turn the audience off. In addition to that, it is not a good idea to use irrelevant or repetitive hashtags in your posts.
Make Your Captions Catchy
As we have mentioned earlier that Instagram is a visual medium but that does not mean that you are allowed to ignore your captions. Know that the voice of your brand is as crucial as the look of your brand. Just like the graphics, your brand voice should be consistent across all your Instagram posts.
You can utilize Instagram captions to narrate a story or make them humorous. If the caption is catchy and relatable, your followers are likely to read them till the end.
Wrapping It Up
The Instagram marketing strategies mentioned above can turn out to be effective for brands of all shapes and sizes. From optimizing your Instagram profile to creating engaging posts, there’s a myriad of things that you can do to get your desired results.